IRM Corporation Introduces New Portable Business Intelligence Solution for Food & Beverage Industry

Discovery System 6.0 Provides Easy Access to Key Performance Data to Improve Decision Making

DALLAS, TX – April 16, 2007 – IRM Corporation, a leading provider of business intelligence, analytics, forecasting and promotion management solutions to the food and beverage industry, today announced the release of their newly upgraded flagship solution-- Discovery System version 6.0. Discovery System 6.0 is a portable business intelligence tool that provides food and beverage companies easy access to key sales analysis, margin analysis and customer profitability analysis information necessary for making faster and more intelligent decisions. Whether in the office or at a remote location, food and beverage professionals can now significantly strengthen their customer and broker relationships by gaining complete visibility into key business data throughout the organization wherever and whenever they need it.

Designed for the food and beverage industry by food and beverage professionals, Discovery System 6.0 transforms critical business data into an actionable, visual format. Using this system, business professionals can accurately and efficiently analyze a variety of complex business data across the company whether at the office or in the field, without a network connection. The easy-to-use solution enables business users with varying computer skill levels to simply point and click to view and organize key data from a variety of data points, including customer, product, time and date categories.

“Prior to implementing Discovery System, data was extremely cumbersome to gather and organize. After the close of each month, paper sales reports were printed and subsequently mailed to each of our regional managers across the United States. Information was delayed two to four weeks from the time orders were placed to the time that information was available to regional managers to view. This made it extremely difficult for managers to effectively mange their customers and brokers,” said Jennifer Jackman, sales analyst, Reser’s Fine Foods. “Now, business decisions can be made using accurate, reliable, and up-to-date sales figures. Levels of hierarchy were built into the system so that data can now be manipulated and viewed by regional manager, broker, customer, item, etc. The data can literally be manipulated to the exact desire of the user for more effective decision-making across the organization.”

The most powerful, agile solution to date, Discovery System 6.0 empowers users with unprecedented flexibility and usability for viewing critical business data. The new dynamic data visualization feature, designed in response to user feedback, allows business professionals to instantly transform data into customizable visual charts with drill-down capabilities for rapid, meaningful insight into their customers’ data.

The additional new filter flexibility provided by Discovery System 6.0 enables users to organize and easily access custom analytics and send pre-set customized, visual reports according to different users’ needs. In addition, users can now create column filters on multiple columns—this gives them the capability to drill into multiple parameters simultaneously.

“With over 150 years of combined experience in the food and beverage industry, we understand the needs of food and beverage companies and have delivered products that are cost-effective and easy to use for the in-house and remote user,” said Dean Abrams, chief operating officer, IRM Corporation. “Based on our initial feedback from customers using Discovery System 6.0, the product is providing tremendous value in delivering overall increased efficiency and effectiveness. We look forward to continued advancements in our Discovery System solution.”

Because Discovery System 6.0 is offered on a monthly subscription basis with no long-term contracts and minimal set-up charges, it is a cost-effective solution and delivers a fast ROI. For more information, visit www.irmcorporation.com.

About IRM Corporation

IRM Corporation provides business intelligence, analytics, forecasting and promotion management solutions to manufacturers, distributors and brokers in the food and beverage industry. For additional information, please contact IRM at 972-715-4010 or visit www.irmcorporation.com.